Synopsis Description of responsibilities of affilliate marketing for both affiliates and merchants.

Chapter Contents What is Affiliate Marketing? Three Basic Steps Benefits of Affiliate Marketing Responsibilities of Affiliate Marketing

Responsibilities of affiliate marketing

Both merchants and affiliates have certain key responsibilities.

Merchants must

• Provide a product or service.
• Process orders for their products or services.
• Provide affiliates with marketing content.
• Track the performance of affiliates.
• Pay commissions to affiliates for completed transactions.

Affiliates must

• Display advertisements for merchants' products or services on their website.
• Keep information about the products accurate and up-to-date.
• Comply with any rules set forth in a particular merchant's affiliate agreement.