Synopsis Covers the benefits of affiliate networks for both merchants and affiliates.

Chapter Contents Affiliate Networks Benefits of Affiliate Networks Recommended Affiliate Networks

Benefits of Affiliate Networks

The existence of affiliate networks is a real plus to both merchants and affiliates. It allows both parties to conduct their business with greater ease and confidence.

Benefits to Merchants

• Provides merchants with affiliates. Since affiliate networks already enjoy a membership base of thousands of affiliates, merchants only need to offer a competitive commission to attract participation in their program.
• Handles tracking of affiliate performance. This eliminates the need for merchants to purchase or develop expensive software and equipment.
• Outsources relationship management. Affiliates can get all the information they need directly from the affiliate network; this saves time and money for the merchant.

Benefits to Affiliates

• Consolidates many merchants into one place on the Internet. This eliminates the need to search far and wide for affiliate programs, or to keep track of multiple memberships in several different programs.
• Provides piece of mind. Doing business though a well-established and trustworthy affiliate network reduces the likelihood that a merchant will not live up to their end of the affiliate agreement.
• Offers access to resources. Reputable affiliate networks provide affiliates with online tools that allow them to track their performance. Some affiliate networks offer real-time reporting that shows commissions as they are earned.